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In this contributed article, Chief Operating Officer at Flashtalking and Mediaocean, Ben Kartzman, discusses how advancements in contextual intelligence and GenAI are transforming creative personalization in digital advertising amid diminishing data signals like Mobile Ad IDs and third-party cookies. Ben points out that AI-driven improvements enable more accurate targeting and tailored ad creative, while GenAI facilitates the real-time creation of new ad assets, leading to unprecedented personalization. He argues that these advancements are crucial in the evolving landscape ...
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Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace. ...
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By Jane Barrett, freelance writer.Enter the world of effective email marketing by using our tips to cut your costs and amplify your impact simultaneously. This guide will walk you through the different landscapes of email marketing costs so you can invest wisely and scale without compromise on quality. ...
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In the ever-evolving landscape of e-commerce, where the tempo of change is as relentless as the competition, the role of customer experience (CX) emerges as a linchpin for success. It’s a complex theatre of operations where every customer interaction can swing the pendulum between loyalty and loss. ...
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Wholesale inventory levels foretell overall economic activity — growth or decline. Here are the latest numbers. The post Charts: U.S. Wholesale Trends Q1 2024 appeared first on Practical Ecommerce. ...
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Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has released a new report, ‘The Science of Loyalty’, focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty and cultivate meaningful relationships between their brand and its customer base. ...
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The United States joined the United Kingdom and Australia today in sanctioning 31-year-old Russian national Dmitry Yuryevich Khoroshev as the alleged leader of the infamous ransomware group LockBit. The U.S. Department of Justice also indicted Khoroshev and charged him with using Lockbit to attack more than 2,000 victims and extort at least $100 million in ransomware payments. Image: U.K. National Crime Agency. Khoroshev (Дмитрий Юрьевич Хорошев), a resident of Voronezh, Russia, was charged ...
3 days ago
Virtual private networking (VPN) companies market their services as a way to prevent anyone from snooping on your Internet usage. But new research suggests this is a dangerous assumption when connecting to a VPN via an untrusted network, because attackers on the same network could force a target’s traffic off of the protection provided by their VPN without triggering any alerts to the user. Image: Shutterstock. When a device initially tries to connect ...
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In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes. The post 5 Content Marketing Ideas for June 2024 appeared first on Practical Ecommerce. ...
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Welcome to our podcast series, Coffee with the Council. I'm Alicia Malone, Senior Manager of Public Relations for the PCI Security Standards Council. At our Community Meetings in 2022, the Council announced a significant change to its Participating Organization program. Today, I am joined by the Council's Senior Vice President of Education and Engagement, Mark Meissner who has been spearheading this effort, and is going to talk about some of these changes ...
2 weeks ago
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads? The post Abandoned Carts Are an Opportunity appeared first on Practical Ecommerce. ...
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