Retailers have been looking for a way to streamline the check out process for decades. With the advent of RFID, it was believed that that vision was about to take a big step forward. Shoppers could fill their baskets, swipe a credit card om the way out, and they would be charged instantly and accurately due to this new technology. Amazon looked at the approach and decided they needed a new way. They approached it the way I imagine Elon Musk of...

In a previous post, I discussed tips for creating a Request for Proposal, as a basis for the “systems demo”. The RFP will be used to create a short list of supplier candidates who will be invited in to present their solution. This is your opportunity to assess the look and feel and ease of use of the product. More importantly, you will see first hand how they handle your issues and what they consider a workaround. Demo preparation...

Retailers love the web.

Besides the obvious revenue benefits, a retailer can learn so much from e-commerce shoppers. By examining user navigation, abandoned shopping carts, clicks, and time spent on a web page, the reviews and product ratings tell a meaningful story.

In a brick and mortar environment, there are fitting room statistics, pinging of phones for traffic analysis and the “old school” people counters at the front door.

But what do we know about the customers reaction to their experience? What are they appreciating and what is their opinion of your store? Where is the like button for their in-store involvement?