Retail Victims of Cyber Attacks

Posted by on Oct 27, 2016 in All Posts, Data Security | 0 comments

Apparently, size is no indication of an organization’s ability to prevent data loss. The following retailers have fallen victim to some type of data loss due to cyber vulnerabilities. As you can see the majority of issues stem from some sort of breach. In many cases, it has taken months before the event was noticed, or the full extent was understood.   Organization Year Depth Industry Cause Landry’s 2015 500 locations Retail Hacked...

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Can I Really Protect my Data?

Posted by on Oct 7, 2016 in All Posts, Data Security | 0 comments

The answer is not a simple one. If it were, this blog would be a single word long. The tools we used years ago are still a good first line of defense. They include such things as a firewall, malware and virus protection. Unfortunately, hackers have gotten as sophisticated as the tools used to deter them. Hackers rarely try to penetrate the firewall anymore. Their attacks are usually “around” the firewall, exploiting any of the...

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What Your Shoppers are Really Thinking, Without Ever Having to Ask. Do we have new tools to help?

Posted by on May 18, 2016 in Data Science, Merchandising, Technology | 0 comments

Retailers love the web.

Besides the obvious revenue benefits, a retailer can learn so much from e-commerce shoppers. By examining user navigation, abandoned shopping carts, clicks, and time spent on a web page, the reviews and product ratings tell a meaningful story.

In a brick and mortar environment, there are fitting room statistics, pinging of phones for traffic analysis and the “old school” people counters at the front door.

But what do we know about the customers reaction to their experience? What are they appreciating and what is their opinion of your store? Where is the like button for their in-store involvement?

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